How to Generate Leads Using Facebook?

How to Generate Leads Using Facebook – Whether you own a small grocery store or a large multinational company, your business needs to have a social media presence. Having a social platform helps you interact with your customers, build brand awareness and boost your leads. With a user base of more than one billion, Facebook can help you reach people you wouldn’t have been able to otherwise. If you’re interested in attracting new leads that might convert to customers, read on to understand how to generate leads using Facebook.

What Is A Lead?
A lead is someone who has shown some interest in your products or services by providing you with their details. This can be through filling in forms, requesting quotes or completing an online survey.

Direct Leads Vs. Indirect Leads
Direct leads are generated when you share content that links directly to your website prompting the visitor to share their information in a form. One way of using this strategy is when you have offers such as giveaways, eBooks, or coupons.

On the other hand, indirect leads do not require any form-filling. Instead, you can share content (a blog post is a great start), with a call-to-action directing visitors to your site. As most Facebook users don’t like filling in forms anyway, this a user-friendly way of sharing information.

How to Generate Leads Using Facebook
To successfully boost your leads on Facebook, you’ll need to create compelling content that drives action. Here are five ways on how to generate leads using Facebook:

• Direct visitors to your landing page for lead-generating offers
  Such offers may include eBooks, newsletters, trials, demos, or contests. Video posts are a great way of introducing these offers as they boast a 135% greater organic reach than photo posts.
• Consider including links to your landing page in the description of your images
  The human brain processes and stores visual data better than regular text. As such, Facebook posts with images are twice as likely to see engagement compared to those lacking pictures. Why not convert these engagements into leads by adding a link to your website in such posts?
• Regularly rotate the call-to-action button on your page
  While a ‘Contact Us’ or ‘Sign Up’ button on your page can help generate leads, leaving it too static for a long time can make it less conspicuous. Consider switching it up from time to time to suit your evolving market campaigns.
• Expand your reach to new audiences by running highly targeted ads
  Thanks to its very sophisticated targeting options, Facebook lets you tailor your ads to specific audiences based on age, gender, browsing tendency, location or interests.
• Identify top lead-generating blog posts on your website and post them on Facebook
  When posting these blogs, ensure to include anchor text CTAs in the introduction.

You can do so much to boost the volume and quality of leads you capture on Facebook. As with any strategy, always remember to test and track your click rates to determine what works.

Need help with your Facebook Lead Generation strategy?

If you’re not getting the results you expect from your Facebook Lead Generation strategy or can’t achieve profitable ROAS, speak to our PPC Social team by calling 0121 231 015 or click here to Get Quote and we’ll call you.