Whether you’re struggling with a limited budget, the time restraints caused by having a smaller team, or even a lack of direction, a marketing plan that’s appropriate for your business can provide guidance as you scale.
The first step in Google ads management is the setup, this involves the creation of the Google accounts “for first timers”, AdWords, Google Analytics, Google Tag Manager, they have to be linked so they can talk to one another, custom audiences thought about and created, but more importantly the strategy and spend model has to be implemented, for some businesses we may implement a cost per lead model, for online shops a cost of sale model.
If you already have an active AdWords account and are currently running ads, we can review your existing account and start to make improvements, identifying low quality scores, under performing ads, wasted spend, best performing devices, poor keyword targeting, incorrect use of match types, under performing locations and even look at the best time of day that your ads should be running to increase conversions.
Bing is a powerful search engine and would usually get the same results as Google but in a lower quantity, Bing doesn’t have as many users as the big giant Google, but that doesn’t mean it should be ignored or overlooked, carrying your campaigns over to Bing ads should generate around 15% of the return that your site gets on Google.
We have competitive gap analysis software to see what keywords are responsibly for your competitors online success, data mining sets of keywords to see how many searches each word gets on Google every month and target them, no guess work needed.
Careful planning is the foundation to a successful Google Ads campaign. The considered selection of keywords, match type and overall AdWords and Bing architecture is essential. At Clubbish our expert team take the following approach:
We can help increase the relevancy between your website and the search terms used in your Google Ads, this will help to increases quality scores in Google Ads (QS is a score between 1 and 10), overtime the changes and improvements will help save ad spend due to lower click costs.
We scope out thousands of potential keywords and test them in the real world. Through testing and real world learning, we develop a wider picture of the market and what works for you and your customer base. We analyse this data and carry out further keyword research based on our findings.
Bing is a powerful search engine and would usually get the same results as Google but in a lower quantity, Bing doesn’t have as many users as the big giant Google, but that doesn’t mean it should be ignored or overlooked, carrying your campaigns over to Bing ads should generate around 15% of the return that your site get on Google.
Identifying what works, what doesn’t, decisions only data can make, what locations are working? what products or services do you sell more of and why? what impact does your sales price have on conversion rates? margins? what ever the question your business needs to ask we have the answer.
Once your Google Ads are up and running, Clubbish will continue to analyse the data from Google AdWords and Bing. From our analysis, we will identify more opportunities to improve the effectiveness of your ad spend and aid conversion. Bid adjustment techniques include:
We can predict the most profitable days for your sales, or to maximise customers browsing the site. We are also able to optimise for the time of the day, meaning that we stop advertising in less productive dayparts.
People behave differently in different environments. We are able to optimise ad spend by device, and point people browsing on smaller screens to optimised landing pages if your site is not yet fully responsive.
Once the planning and research is complete, we can implement our findings and build you a truly brilliant PPC advertising campaign.
These are the 4 ads that appear at the top of the SERPS page for almost any search query made on Google, search ads are the most common form of ad.
Display ads are graphical images. We will make sure that these ads feature across relevant sites in the Google Display Network, reaching your targeted niches that are likely to yield customers for this pay per impression service.
Google Shopping is a paid ad service that allows you to appear among a set of price and delivery data. Aimed at the shopper seeking value, it is a great product for retailers that are price competitive.
Remarketing can help you reach people who have previously visited your website and can even show products they have viewed. The ads will appear as they browse sites that feature Google Display Network advertising.
These are dynamic Search ads that can fire under certain conditions based on rules that are set, URL based is the most popular, they are also great as a research tool for new campaigns or to plug in gaps in existing search campaigns.
YouTube is the world’s most visited video portal. If you have an existing video or TV advert, Clubbish is able to promote your brand message to targeted groups and locations. YouTube Ads operates by making a charge for each ad that is interacted with or is watched beyond 30 seconds. The model is known as Cost Per View (CPV).
This service adds additional information to the SERP page showing your advert. Activating these free PPC ad extensions does not add cost to your campaign, but does increase the amount of space taken up by your ad on each search page. This means your ad looks larger and more impressive alongside your competitors.include:
Information is fed from systems such as Feefo and Reviews.co.uk to give a customer’s eye view of your service.
Links to product categories are displayed alongside your advert. This adds extra connectivity to pages further into your site
Add your local store address and a link to Google maps. Ideal for publicising click and collect locations. This will be triggered by your user’s location.
Display your local telephone number and enable it to be called directly from the ad on mobile devices.
Your AdWords spend will be at its least efficient. We recognise this; and this is why this stage is also the most labour intensive. This will set the foundations for the future success of the campaign, but will keep costs under full control.
At this point, you will be seeing positive results and conversions. We will begin to review strategy and targets with you, and make sure we are fulfilling your business needs. We will also continue to fine tune and investigate new leads and opportunities for you.
At this point, your PPC campaign will be hitting targets and exceeding expectations we implement a strategy of fine tuning, experimentation and monitoring the market for new trends, keeping our finger on the pulse of your industry.
We always make sure that you have the data to hand, as part of your account setup process, we configure Google Analytics, this is an advanced analytics suite that includes conversions tracking, this can be downloaded on any smart phone giving you full access to real time data, full training given.
Unlike many agencies, Clubbish Moreover, we offer complete transparency and access to the various sources of information that we use on a 24/7 basis.
Our office hours are Monday - Thursday: 9 am to 6 pm, Friday: 9 am to 5 pm
Perfect for small to medium businesses
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Company number: 11561997 - VAT Registration Number: 304559411 - 3 Brindley Place, Birmingham B1 2JB - 0121 2317 015