The Clubbish Facebook ads management team takes a scientific approach to your advertising spend vs. conversion data. The utilisation of social media increases the odds of finding and nurturing potential clients by developing a long-term strategy for engagement between your audience and your brand. Our well-thought-out and analytics-based approach to Facebook ads management boost your organisation’s opportunities to engage with potential buyers.
Brand awareness ads ensure that people stay in contact with the new content on your page.
This type of ad allows you to create hyper-focused audiences and determine specifically who sees your ad. Once potential customers follow your page, they are far more likely to engage with future content and special offers in your newsfeed. You are also likely to be shown to their friends with similar interests.
Acquisition ads are designed to generate a return by taking potential customers to the buy button of your site.
As opposed to awareness ads, this type of ad is meant to deliver a very specific result.
Our calculations and analytics are more critical with this type of ad because the goal is to obtain a quick conversion rather than engage in a long-term interaction.
Retargeting ads do not automatically generate an immediate return.
There is a protracted process behind each “like” that will often generate sales later. The more immediate effect of this type of ad is that it exposes your product or service to a warm audience for a longer duration. The result of this can be higher conversion rates and lower CPC rates.
We calculate the cost in the following way:
The typical cost per like is around 38p, so the budget would be calculated as
We will also work out a monthly total revenue from the channel vs spend on advertising to give you a cost of sale.
The typical price of an engagement is around 9p, so the budget would be calculated as:
Why promote only one of your best-selling items, when you can advertise several of them? Clubbish makes it easy to promote a selection of your top-selling products directly onto the Facebook platform. Since their introduction, carousel ads have been an extremely effective tool for increasing sales. We link your sales database directly to the Facebook platform to highlight targeted products on high-performing carousels ads.
A brand awareness campaign is designed to drive the number of followers of your brand.
The primary goal of this type of campaign is not to drive sales. The goal is to make sure your company is the one people think of first when they are considering purchasing a product or service that you offer.
Acquisition is designed to showcase your new products to those people who have an interest in your brand and guide them to the purchase page of your website.
This method limits wasted ad spend and allows you to focus on existing clients and improve the rate of return visits.
The retargeting campaign is a strategy to bring people to your Facebook page and to give them a reason to stay on the page.
This reason could be special offers, exclusive or early access to products, or simply great content. Typically retargeting ads are shown to those people who are already familiar with you.
When creating your campaigns, our Facebook ads management recommendations are based on a few factors: Our detailed knowledge of the Facebook ad sales marketplace, real-world data, and analytics that we’ve derived from running hundreds of campaigns, and our own internal testing processes. All these elements to into showing the true value of your advertising channel.
Even though the main purpose of Facebook and Instagram is not revenue, well-structured campaigns, over time, can pay for their own advertising and can be scaled to match your aspirations and the size of the total market. With advanced targeting tools and the ability to engage directly with audiences, our Facebook ads management strategies can help to grow your business.
We’ve already outlined our mathematical approach to Facebook advertising. However, unless you’re able to quantify your successes, you won’t understand or see the value of your ads.
We offer a comprehensive and detailed variety of reporting options that clearly communicate the success of your work and the actual costs and benefits of your engagement with your customers.
We recognise that social media and its associated content can be difficult to implement. At Clubbish we offer a full range of social media services including:
For more details on these services and how they can help you achieve your business goals, please contact us, and get a free quote.
Our office hours are Monday - Thursday: 9 am to 6 pm, Friday: 9 am to 5 pm
Perfect for small to medium businesses
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Company number: 11561997 - VAT Registration Number: 304559411 - 3 Brindley Place, Birmingham B1 2JB - 0121 2317 015