With over a billion users and over 500 million hours of video watched every day, YouTube provides incredible reach for your advertising campaigns. At Clubbish, our YouTube advertising specialists know exactly how to design efficient and cost-effective ads that resonate with your target audience and drive conversions.
With a wide variety of ad formats available, there is undoubtedly a YouTube ad that is perfect for your business goals. From Overlay ads that drive purchases of your product or service to TrueView for Action ads that drive website traffic, to Discovery ads that raise awareness of your brand, at Clubbish we understand the right YouTube ad type that aligns with your goals and will deliver results.
There is simply no debating the rise of video marketing. Since 2018, the amount of time people spent watching online videos has almost doubled – from 10 to 19 hours per week. And YouTube is by far the most popular video platform, significantly outpacing its competitors.
YouTube advertising also provides incredible targeting capabilities. With options like demographic targeting, interest targeting, and remarketing, you can get your brand in front of your target audience when they are most receptive, engaged, and likely to convert.
YouTube In-video overlay ads are semi-transparent banners that display across the bottom 20% of your YouTube video. Overlay ads are available on both desktop and mobile devices and can be targeted to specific YouTube channels or videos, or to all YouTube videos watched by people in your target audience. You can also optionally include a 300×250 companion display ad. These ads are effective at driving awareness and purchase intent and use a similar reporting format to text-based PPC, focusing on impressions, and click and click through rates.
There are two main formats for these ads – skippable and non-skippable
Non-skippable ads are formatted to be short ads that play before, during, or following another video. These video ads are 6-15 seconds long and must be watched in full, which is just long enough to deliver your message without being too intrusive. These ads are best used to drive awareness.
With a skippable video ad, viewers are given the choice to skip the ad after the initial 5 seconds. For the advertiser, the benefit is you only pay if the viewer watches or interacts with your ad past the initial 5 seconds. These ads can be a maximum of 20 seconds and are best used when you have a message that you know will resonate with your target audience and drives conversions.
Additionally, advertisers can also provide an external URL as a call-to-action (CTA) for these types of ads, with a link that will appear as “Visit Advertiser’s Site.”
An extremely advantageous strategy when advertising on YouTube, is to utilise retargeting ads to reach viewers who have already seen your ads and shown an interest in your product or service. Advertisers can retarget people who watched a video ad by creating a custom audience comprised of views. For best results, retarget viewers of a specific video and create offers or messages that are relevant to what they watched.
Within the YouTube for Business control settings, there are many opportunities to create retargeting lists that reach people who have performed any of the following YouTube-related actions:
YouTube advertising costs can vary greatly depending on your goals, target audience, and the type of ad you choose. Like any PPC campaign, a big determining factor of the cost will depend on the keyword bids and targeting options you select. Rates are based on an auction system where you compete with other advertisers for ad space. However, the ability to target specific keywords and some of the higher barriers to entry, such as producing a video or graphic overlay, can lead to some keywords being cheaper than they might be on more traditional text-based platforms.
With Clubbish, you get YouTube advertising services from the UK’s leading digital marketing consultancy. We understand how to choose the right keywords, design engaging ad copy, and select the right video to capture your audience’s attention. Our team of experts will work with you to determine the best budget to create a YouTube ad campaign that achieves your goals, whether it’s driving awareness, generating leads, or increasing sales.
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