Why should you use YouTube to advertise your business in 2023

2nd February 2023

YouTube has been the largest video sharing platform for over a decade, with over 2 billion monthly active users worldwide. The platform provides an excellent opportunity for businesses to reach their target audience and increase brand awareness through advertising. Here are the reasons why you should consider using YouTube to advertise your business in 2023:

  1. Huge Audience: With over 2 billion monthly active users, YouTube has one of the largest and most diverse user bases of any social media platform. This makes it an ideal place to reach potential customers and increase brand visibility.
  2. Cost-Effective: Compared to traditional advertising methods such as television, radio, or print ads, YouTube advertising is relatively cheap. The platform offers flexible advertising options with a variety of targeting options, so you can reach your desired audience at a lower cost.
  3. Demographic Targeting: YouTube provides an array of demographic targeting options, including age, gender, location, interests, and more. This allows you to reach your target audience precisely and effectively.
  4. Video Content: Video content is more engaging and memorable than other types of content, and is more likely to be shared and shared than other types of content. This makes video advertising on YouTube an excellent way to increase brand visibility and generate leads.
  5. Brand Building: YouTube is a great platform for building your brand. By creating and uploading engaging video content, you can increase brand awareness, build brand loyalty, and drive traffic to your website.
  6. Increased Conversion Rates: Video advertising on YouTube has been shown to increase conversion rates compared to other types of advertising. Videos allow you to showcase your product or service in a more engaging and memorable way, making it more likely that potential customers will take action after watching your ad.
  7. Measurable Results: With YouTube’s robust analytics, you can track and measure the success of your advertising campaigns. This allows you to see what’s working and what’s not, and make changes accordingly.
  8. Remarketing: YouTube’s remarketing feature allows you to target users who have previously interacted with your brand. This can be an effective way to increase conversions and drive more sales.
  9. Mobile Optimization: With more than 70% of YouTube’s monthly active users accessing the platform through mobile devices, it’s essential that your advertising campaigns are optimized for mobile devices. YouTube makes it easy to create mobile-optimized ads, and you can target specific devices to ensure your ads reach the right audience.
  10. Increased Engagement: YouTube provides a variety of features that encourage user engagement, including comments, likes, shares, and subscriptions. This engagement can help increase brand visibility and drive more traffic to your website.

Why should you use YouTube to advertise your business in 2023

In conclusion, YouTube is an excellent platform for advertising your business in 2023. With its large and diverse user base, cost-effective advertising options, demographic targeting, and video content, it provides a fantastic opportunity to reach your target audience and increase brand visibility. By taking advantage of these benefits, you can drive more sales, increase conversions, and build a stronger brand.

Need help with your Google Ads strategy?

If you’re not getting the results you expect from your Google Ads strategy or can’t achieve profitable ROAS, speak to our PPC team by calling 0121 231 015 or fill in a form on the website requesting a free consultation.