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YouTube Advertising
Put Your Brand in Front of Millions with Precision Targeting
Advertising Campaigns
Advertise on YouTube
With over 1 billion hours of video watched daily, YouTube is a powerful platform for reaching your audience. At Clubbish, our YouTube advertising consultants design cost-effective, data-driven campaigns that engage your target audience and deliver measurable results.
YouTube offers diverse ad formats to suit your business goals. Whether it’s Overlay Ads for product promotion, TrueView for Action Ads to drive traffic, or Discovery Ads for boosting brand awareness, we ensure your campaign aligns with your objectives and resonates with your audience.
Start Advertising on
YouTube
with Clubbish
Why YouTube Advertising?
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The rise of video marketing is undeniable. In 2024, the average time each person spent watching online videos has nearly doubled to 48.7 minutes per day. As the dominant video platform, YouTube offers unparalleled reach and influence, significantly outpacing its competitors.
YouTube’s advanced targeting options, such as demographic, interest, and remarketing capabilities, ensure your brand reaches the right audience at the most impactful moments. This precision helps maximise engagement and conversion rates.
What YouTube Ad Types are Available?
What YouTube Ad Types are Available?
In-Video
Overlay Ads
Engage Audiences with Non-Intrusive Banners
Overlay ads are semi-transparent banners displayed at the bottom of YouTube videos, available on both desktop and mobile. They target specific channels, videos, or broader audiences and can include an optional 300×250 companion display ad. Overlay ads are ideal for raising awareness and driving purchase intent, with metrics focusing on impressions, clicks, and click-through rates.
In-Stream
Video Ads
Deliver Messages with Skippable and Non-Skippable Ads
Non-Skippable Ads: These short, 6-15 second videos play before, during, or after other content. They’re highly effective for building brand awareness without being overly intrusive.
Skippable Ads: After 5 seconds, viewers can choose to skip these ads. Advertisers only pay if viewers watch or interact beyond the initial 5 seconds. These ads, lasting up to 20 seconds, are ideal for driving conversions with impactful messaging. Both formats can include a call-to-action (CTA) link for immediate audience engagement.
Remarketing Ads
on YouTube
Reconnect with Engaged Viewers for Better Conversions
Remarketing ads target users who have previously interacted with your brand, such as watching your videos or visiting your channel. By creating custom audiences based on specific actions, you can deliver highly relevant messages to an already interested audience.
Remarketing options include targeting users who:
- Watched your videos or engaged with your channel
- Searched for your content or added your video to a playlist
- Visited your website after viewing your video (requires Google Analytics tracking)
- Interacted with your ads by clicking on a call-to-action or external link.
- Watched similar videos or content related to your brand on YouTube.
- Shared your videos on social media platforms or other online channels.
- Abandoned their shopping cart after visiting your website from a YouTube ad.
YouTube Advertising Costs
YouTube Advertising Costs
YouTube advertising costs can vary widely depending on your campaign goals, target audience, and chosen ad format. Like other PPC platforms, costs are influenced by factors such as keyword bids, competition, and targeting options. However, YouTube’s unique video-centric format often provides cost advantages. With fewer advertisers competing for video ad space and creative options like skippable ads, YouTube can offer a more affordable alternative to traditional text-based platforms.
The ability to target specific keywords and create tailored audience segments also allows for highly efficient budget allocation. This means you’re not just spending less but spending smarter, focusing on reaching the right audience at the right time.
At Clubbish, our YouTube advertising consultants go beyond basic setups to craft campaigns that align with your business objectives. Whether your goal is brand awareness, lead generation, or driving sales, we ensure every aspect of your campaign—from keyword selection to ad design – delivers maximum impact. With our expertise, we help you create a YouTube advertising strategy that fits your budget, engages your audience, and drives meaningful results for your business.
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Our office hours are Monday - Thursday: 9 am to 6 pm, Friday: 9 am to 5 pm
