Managed Google Shopping Campaigns

Helping you to run profitable PLA’s that drive sales

Get Ahead of the Competition with
Google Shopping Ads

We will liaise with you to build an optimised Google Shopping feed that will appear live in Google Merchant Centre with your full range of products. We can create or optimise your existing Google Shopping campaign and gather insights to further optimise your product feed to meet with your business objectives. This significantly helps to improve conversion rates and gives you more control over spend. Google Shopping is an area of expertise we are proud of.

Google Shopping Campaigns and Feed Management

The benefits of using feed management to optimise your Google Shopping account are many.

In the competitive e-commerce market place, achieving visibility has never been more important.

Our team of e-commerce specialists have extensive expertise managing Google Shopping campaigns. This ranges from small retailers to large-scale accounts listing thousands of products.

Working to best practice principals, we will ensure the right products are showing and make recommendations on feed titles, description and feed attribute usage. Combine this with an effective AdWords structure to ensure efficient budget allocation and product bid optimisation, and your Google Shopping management will deliver increased ROI and improved e-commerce sales.

Feed management includes:
  • Automatic data extraction and manipulation
  • Stock control
  • Price management
  • Links to PLAs (for driving in-store sales)
  • Industry and competitor analysis
  • Real-time data tracking

Reporting, Monitoring and Optimising your
Google Shopping Ads

After we have set up or taken over your existing shopping campaign, we will check how it's performing to make sure that KPI’s are being hit in line with the goals for the business. We will provide you with weekly reports so you can monitor the performance of your campaigns.

When we take over accounts or set up new ones we apply great attention to detail and aim to improve:

  1. Feed Data Quality
  2. Custom Labels
  3. Google Merchant Promotions
  4. Image Optimisation
  5. Search Query Usage
  6. RLSA (Remarketing List for Search Ads)
  7. Bidding Strategies