How Much Does SEO Cost?

18th January 2025
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SEO Insights

How Much Does SEO Cost? When it comes to SEO, understanding the costs involved can be quite complex, as it’s not a one-size-fits-all service. SEO encompasses various elements, each contributing to your website’s visibility and ranking.

Key Areas of SEO:

  1. On-Page SEO: This involves optimising your website’s pages to be relevant to specific search terms. It covers everything from top navigation, sub-navigation, store pages, location pages, down to individual blog articles. It’s crucial because if your page isn’t optimised for what people are searching for, it won’t rank well.
  2. Technical SEO: This is about the backend, ensuring things like site speed, sitemaps, and fixing broken links are in check. It’s a foundational element that ensures your site is healthy and crawlable by search engines.
  3. Location-Based Strategy: Depending on whether you are a local business or a national directory like Checkatrade, your strategy will vary. A local business needs a different approach compared to a business that wants to rank in multiple towns or cities.
  4. Link Building: This involves acquiring high-quality links from reputable sources, such as guest posts, news articles, or social media profiles. It’s essential for building your site’s authority.
  5. Measurement and Reporting: This is where tools like Google Analytics, Ahrefs, or SEMrush come in. They help track your performance, analyse traffic, and refine your strategy.
  6. Content Strategy: This involves creating valuable content tailored to your audience, often structured around common questions or needs, which can also bolster your social media and paid ad campaigns.

Costs and Considerations:

The cost of SEO services can vary significantly. A basic package might start around £750 PCM (approximately $900 PCM), but this is just a starting point some strategies can cost upward of £5000 PCM (approximately $6000 PCM). There are agencies offering lower prices, but often, you get what you pay for.

Think of it as buying a car—the price varies depending on the features and quality. A cheap SEO service might not provide the depth and breadth of service needed to see real results.

Ultimately, SEO should be viewed as a bespoke service tailored to your business goals, industry, and market competition.

Need help with your Search Engine Optimisation strategy?

If you want to learn more about crafting a strategy that fits your needs and the associated costs, feel free to reach out for a tailored consultation – Book A Free SEO Consultation