How to Generate Leads for Your Business Using Google Ads, Microsoft Ads and Facebook ads?
How to Generate Leads for Your Business Using Google Ads, Microsoft Ads and Facebook ads – Upgrading your products and services plays a crucial role in attracting and retaining customers, but that alone isn’t enough. Every business needs new customers to grow. So, how do you generate quality leads that will eventually convert to clients? Well, there are plenty of channels you can use, but pay-per-click (PPC) advertising is one of the best, even with a low budget.
Ready to generate high-quality leads and improve your engagement rates? This in-depth guide on how to generate leads for your business using Google Ads, Microsoft Ads and Facebook Ads makes it effortlessly possible.
How to Generate Leads for Your Business Using Google Ads, Microsoft Ads and Facebook Ads
Google, Microsoft and Facebook dominate the lead generation market. And as you might already expect, Google by far has the most extensive reach. But this doesn’t necessarily mean it’s the best. With numbers comes competition, which is why more and more businesses are turning to Microsoft ads.
To succeed in advertising, you need to understand which platform works best for your business and design your ads in such a way as to target the right audience. Otherwise, you’ll end up generating ‘rubbish leads’, which will, in turn, inflate your ad spending.
Ad Types You Can Use to Generate Quality Leads for Your Business
PPC: PPC is a channel you pay for by the click. Each time someone clicks your ad, you pay a fee. The best thing about this channel is that you can instantly appear on the first page and be in front of people searching for your services. However, unlike SEO, you won’t earn these visits organically.
Display: This approach lets you draw attention to your offerings. You can choose to use a banner, image or text ad on your chosen platform.
Impression Bidding: This is a popular choice, especially if you’re looking to get more visibility and increase brand awareness through the ads.
Retargeting: As the name suggests, retargeted ads appear to prospects who have previously visited your site in the past but didn’t take action. As well as increasing brand awareness, retargeted ads can help you convert these prospects into customers.
Lead Generation Strategies
Now that you’re all set with the different ad types and platforms you can leverage, let’s look at how you can put them into practice and grow your leads.
Take advantage of Facebook lead forms
With over 2.7 billion monthly active users, for most internet users, Facebook is the internet. Plus, Facebook is very ‘sticky’. On average, users spend a whopping 40 minutes per day browsing, giving you more than enough time to grab their attention. With Facebook lead forms, you can request your audience to provide you with details such as name, phone contact, email address, or even location. As filling forms has never been anyone’s cup of tea, remember to provide an incentive for filling the forms, such as a free e-book, quote or special promotion.
Use single and multi-step forms to collect leads
After carefully designing your ad, you will need to find a way to collect leads. And what better way to do that than good old forms? Just like in Facebook, ensure you offer incentives to encourage users to fill them in. Whether you choose to use single or multi-step forms will depend on the amount of information you’re looking to get from the user. Single forms are ideal for obtaining one or two details, such as email addresses, while multi-step forms are best for several details, such as full name, email address, phone number and location.
Whichever form you choose, remember to include an enticing CTA that grabs the user’s attention without sounding too salesy.
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