How to Increase Google Ads Revenue for Your Business?
How to Increase Google Ads Revenue for Your Business – Are you looking to boost revenue from your Google Ads campaigns? In this blog post, we’ll introduce a proven strategy designed to help businesses like yours maximise returns. Our “block by block” approach has enabled numerous companies to optimise their Google Ads and achieve significant revenue growth.
The Block by Block Strategy to Increase Google Ads Revenue
Our “block by block” strategy is a structured, methodical approach to managing Google Ads campaigns. It involves dividing your campaigns into distinct blocks, each targeting a specific product, service, or product range. This granular approach provides greater control and optimisation opportunities, ensuring every aspect of your advertising efforts contributes to increased revenue.
Here’s how the strategy works:
1. Identify Your Blocks
- Block 1: Focuses on your brand, aiming to build brand awareness and drive traffic to your website.
- Block 2 (and beyond): Represents individual services, product ranges, or specific products. These are your “acquisition blocks,” targeting potential new customers.
2. Set a Campaign Budget and Analyse Market Share
- Allocate a specific budget to each block (e.g., £1000 per block).
- Assess the available impressions for your target keywords based on your budget.
- For example, if your budget captures 10% of the available impressions, you’re effectively securing 10% of the market share for that product or service.
3. Optimise for Profitability
- Focus on achieving a profitable cost-per-click (CPC). For instance, aim for a CPC of £0.60 (depending on the sector specific CPC’s).
- Drive traffic to your website and monitor your conversion rates.
- Calculate your cost per acquisition (CPA) or cost per sale. For example, if 100 visitors at £0.60 CPC result in one sale, your CPA would be £60.
4. Scale Your Budget
- Once a block is profitable, scale up its budget to capture more market share.
- Gradually increase spending while maintaining profitability.
5. Introduce New Blocks
- Once existing blocks are optimised, introduce additional blocks to expand your reach and target new customer segments.
- Prioritise new blocks based on your budget and overarching marketing goals.
Remarketing: Recapturing Lost Opportunities to Boost Google Ads Revenue
Remarketing is an integral part of our strategy to increase Google Ads revenue. It enables you to re-engage visitors who didn’t convert on their initial visit.
Here’s how remarketing works:
- Tracking Cookies: When someone visits your website, a tracking cookie is placed in their browser.
- Targeting Non-Converters: If only 1% of visitors convert, remarketing targets the remaining 99% who didn’t.
- Show Targeted Ads: Display ads featuring your branding, discounts, or products they previously viewed.
- Increase Brand Awareness: Remarketing keeps your brand front-of-mind, encouraging visitors to return and complete a purchase.
By implementing remarketing campaigns, you can significantly improve conversion rates and increase revenue from your Google Ads campaigns.
Let Us Help You Increase Google Ads Revenue
We understand that managing Google Ads campaigns can be complex and time-consuming. That’s why we offer professional services to help businesses achieve their advertising goals:
Google Ads Audit
Our experts will review your existing Google Ads account, identify areas for improvement, and create a strategic plan to maximise your return on investment (ROI).
Free Consultation
Schedule a no-obligation consultation with one of our senior experts. We’ll analyse your data, discuss your objectives, and provide tailored recommendations to help you succeed with Google Ads.
Ready to Increase Your Google Ads Revenue?
Contact us today to learn more about our “block by block” strategy and how we can help you maximise revenue from your advertising efforts. Let’s take your business to the next level – Book a Free Consultation Today.
