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What Should a Meta Ads Audit Include Before Increasing Budget or Changing Agency?
What should a Meta Ads audit include before increasing budget or changing agency? It should establish whether the business owns […]
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How Does Creative Fatigue Affect Meta Ads CPA, ROAS and Revenue Growth?
How does creative fatigue affect Meta Ads CPA, ROAS and revenue growth? When customers repeatedly see the same advertising, they […]
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How Do You Scale Meta Ads Without ROAS Collapsing?
How do you scale Meta Ads without ROAS collapsing? You increase the amount of qualified demand available to the advertising […]
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How Can You Measure Whether Meta Ads Are Generating Incremental Sales?
How can you measure whether Meta Ads are generating incremental sales? You need to compare the sales produced when customers […]
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Why Does Meta Report More Revenue Than GA4 or Shopify?
Why does Meta report more revenue than GA4 or Shopify? The main reason is that the three platforms use different […]
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What Is a Good ROAS for Meta Ads in E-commerce – and What Should You Measure Instead?
There is no universal “good” ROAS for Meta Ads in e-commerce. A 2x ROAS can be excellent for a high-margin, […]
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