What Should a Google Ads Audit Include Before an E-commerce Business Increases Budget or Changes Agency?
Before increasing budget—or deciding whether to replace an agency—an e-commerce Google Ads audit should establish three things: Do not make […]
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Are Google Ads Generating Incremental Sales – or Taking Credit for Customers Who Would Have Purchased Anyway?
Google Ads may be generating incremental sales, taking credit for customers who would have purchased anyway—or doing both at the […]
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How Can You Scale Google Ads Without Increasing CPA or Sacrificing Profit?
You can scale Google Ads without increasing CPA or sacrificing profit only while additional qualified demand is available at your […]
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Performance Max or Standard Shopping: Which Is Better for Profitable E-commerce Growth?
Neither Performance Max nor Standard Shopping is automatically better for profitable e-commerce growth. Performance Max is often stronger when a […]
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Why Is Our Google Ads Spend Increasing Without a Matching Increase in Revenue?
Google Ads spend can increase without a matching rise in e-commerce revenue when the account is paying more for the […]
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What Is a Good ROAS for Google Ads in E-commerce—and Is ROAS the Right Metric?
A good Google Ads ROAS in e-commerce is not automatically 4x, 5x or any other universal benchmark. The right ROAS […]
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