How Should a Lead-Generation Business Allocate Budget Across Google Ads, SEO, Content, Email, LinkedIn and Remarketing?
A lead-generation marketing budget should not be divided equally across Google Ads, SEO, content, email, LinkedIn and remarketing. Each channel […]
Read More »
How Do You Build a Predictable Lead-Generation Forecast from Traffic, Conversion Rate, Sales Close Rate and Deal Value?
A predictable lead-generation forecast converts measurable funnel assumptions into expected leads, customers, revenue, contribution and cash timing. It should not […]
Read More »
Which Marketing Channel Generates the Most Profitable Customers, not Just the Cheapest Leads?
The most profitable marketing channel is not necessarily the one generating the cheapest leads, the highest attributed ROAS or the […]
Read More »
How Do You Calculate the True Cost of Acquiring a Customer from Website Visit to Lead to Sale?
True customer acquisition cost is the complete marketing and sales cost required to turn prospective website visitors into genuinely new […]
Read More »
What Should Our Target Cost per Lead Be Based on Lead-to-Sale Conversion Rate and Average Customer Value?
Your target cost per lead should be the amount you can afford to pay for an enquiry after accounting for […]
Read More »
Why Are We Generating More Leads Without a Matching Increase in Sales or Revenue?
Generating more leads without more sales usually means that lead volume has improved while lead quality, sales conversion, deal value […]
Read More »