How to Create a Facebook Business Page in 7 Steps
Facebook is a favourite tool for most small business owners and brand managers for a reason. It offers a free opportunity for businesses to increase brand awareness and build their online reputation. Better yet, this feature costs nothing. All you need to create a Facebook Business Page is to log into your profile, click ‘create page,’ and follow the prompts to build your business profile.
Great! So, where should you start? This guide will explore how to create a Facebook Business Page in 7 steps.
How to Create a Facebook Business Page In 7 Steps
- Register for a Facebook Business Page
You will need to log in to your Facebook account to create a Facebook Business Page. If you don’t have an account, you will have to create one. Don’t worry your personal information won’t be visible on your business page. Now that you’re all set up, let’s proceed.
You’ll now need to click the ‘Create Page’ button found on the right-hand side of the toolbar. After this, you’ll have to decide whether you want your page to represent a ‘business or brand’ or ‘community or public figure.’ For your for-profit business, opt for the ‘Business or Brand category.’
- Enter your business information
Enter your business name and category. Of course, the name should match your actual business name. As for the category, select the niche you feel best describes your business.
- Upload your profile picture and cover photo
Next, you will need to upload some photos to best connect with your audience. Ensure you select a picture that reflects your business or branding. If unsure, it’s always safe to stick to the logo. Both the cover and profile photo will need to be clear and appropriately sized. The profile photo should be at least 180×180, and the cover picture 400×150 pixels. Cover pictures allow for HD photos, so be sure to make the most of that.
If you like how your photos appear and have checked the mobile preview, you can save your progress and move on.
- Invite your friends to like your page
On Facebook, it’s essential to have a few or more friends to generate likes. Therefore, once Facebook prompts you to invite friends from your current personal account, do not hesitate.
- Include additional business details
Though it might seem like a lot of work, it’s crucial to fill out this section. Including vital details about your business, such as contact information, business hours and website options to customise your page, will contribute to your business status on Facebook.
While at this, you might want to unpublish your page first in the settings. You don’t want potential customers stumbling on your page while still being created.
- Add a call-to-action
By now, all your business’s vital information is probably on the page. Next, you will need to choose which kind of action you want those visiting your page to take. This call-to-action (CTA) button is free to use and can help generate more leads and sales, so don’t forget to include one that best suits your business.
Depending on your business kind, you can choose from the following types: Book with you, download, contact you, learn more, or shop.
- Market your Facebook Business Page by being active on Facebook
Creating a Facebook page for your business is only the first step. To fully leverage the power of Facebook marketing, ensure you consistently post on your page and communicate with customers.
And there you have it. Follow this guide on how to create a Facebook business page in 7 steps and watch your business grow. Remember, staying active is key to keeping your customers engaged. Ensure you’re creating engaging and relevant content.
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