How to Advertise on Google Maps?

13th November 2020

How to advertise on google maps – Before you start setting up adverts on Google Maps, make sure you have the Google My Enterprise profile running. Without a profile, you can’t show your business on maps. And to be honest, any business without a listing in 2021 is giving way to competitors.

Although it is easy to register a GMB profile, waiting for a verification code to arrive will take four days. So you should request a confirmation code as soon as possible. With an active GMB profile that has accurate details about your business, you can create some ads.

However, you will need an account for Google Ads first to run ads. Therefore, if you don’t have an existing account, you must create one first. If you have an account to run ads on your website, you don’t have to create a new one. The vital rule is to use the one email in your Google Ads account and the GMB profile.

For you to have ads on Google Maps, you must have existing search ads running as local ad searches, so you take advantage of your local area extensions.

Including The Location Extension

After you set up your search ads and they are running, you can click a menu panel on the left-hand side and access the Ads and Extensions to reveal your variety of ad expansions. In such a case, we aim at adding a location extension that will let you connect with your Google My enterprise profile. Snap that extensions menu as well as the blue button with a plus sign at the top to add a new local extension.

Google Location Extension Graphic

Setting Up Location Targeting

After setting up your location extension, proceed to set a precise area targeting for your business ads. Click on the location tab on the left-hand side of the menu and click the top blue circle to set a specific location targeting for the ads.

AdWords Location Extensions

You will then choose an active search promotional campaign from that list and fill the specific target area. We advise targeting the same zip code or postcode as your enterprise and using the radius targeting to reach people in your local area.

Remember to set bid adjustments for those areas near your business. This will attract users close to your business location since they will be a high chance for them to see your business on Google Maps.

With your ads permitted and operating, you can track their performance and see how users interact with your ads by identifying the type of clicks they interact with. This will summarize everything to location details, driving direction interactions and mobile clicks. By doing this, you will know how your ads are performing.

Google Maps attracts more than a billion users every year, so they are a great way to advertise your business on location. It is, therefore, important for every business owner to have a Google My enterprise profile and use them to advertise while maximizing Google Maps traffic.

Whether you own a business or represent one, hopefully, the post has educated you on Google Maps marketing and how to set up promotional campaigns. Use the info and get started on Google Maps advertising while utilizing the traffic.

Need help with your Google Ads strategy?

If you’re not getting the results you expect from your Google Ads strategy or can’t achieve profitable ROAS, speak to our PPC team by calling 0121 231 015 or click here to Get a PPC Quote and we’ll call you.